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Masooma Murtaza Lotia

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Masooma Murtaza Lotia is a personal blogger and professional writer. She holds Master’s degree in English Literature from Bahauddin Zakariya University. She has also been writing poems since her preteens. Highly interested in dramatics, theatre and books, Masooma is young at heart and loves life with all its highs and lows.

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How Financial Analytics Play a Vital Role in Calculating Business Profit

How Financial Analytics Play a Vital Role in Calculating Business Profit?

Why is financial analysis important? The answer is quite simple. It offers businesses a glimpse into their whole financial situation. Where your finances come...
How to Market your Brand on Instagram

7 Steps to Create a Winning Instagram Strategy For Your Brand

Business marketing has evolved so far from its conventional tactics, and with this, social media seizes the most number of seats for itself. Online...
Prevention Is Better Than Cure

Prevention Is Better Than Cure

The age old saying by the Dutch Philosopher Desiderius Erasmus, “Prevention is better than cure”, has multiple definitions but most of them dwindle down...
Getting Rid of Negative Thinking Patterns

Getting Rid of Negative Thinking Patterns

Many people struggle with negative thinking patterns which affect their life overwhelmingly. Their relationships, health and even work are impacted by the adverse effects...
Fictional People Are Far From Reality

Fictional People Are Far From Reality?

“Fictions are realities we don't think of, that are happening to people we know nothing about.”― Sanhita Baruah Are fictional characters far from reality? Well,...
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